Bugatti announced that is will launch a new model under the name Divo. Production will be limited to only 40 cars and the prices start at $5 million.
Bugatti is working on a new model, the Bugatti Divo, named after Albert Divo, the French racing driver who won the famous Targa Florio race on a mountainous circuit in Sicily for Bugatti twice in the late 1920s. Based on the requirements for such a race, the Bugatti Divo will be light and nimble and will boast enormous downforce and gforces. The result will be outstanding handling properties and the dynamic character of the car will be underlined by a new, strong design language.
“Happiness is not around the corner. It is the corner. The Divo is made for corners,” says Stephan Winkelmann, President of Bugatti Automobiles S.A.S.
“With the Divo, we want to thrill people throughout the world,” the Bugatti President continues. “With this project, the Bugatti team has an opportunity to interpret the brand DNA in terms of agile, nimble handling in a significantly more performance-oriented way.”
Coach Built Bugatti Divo
With the Divo, Bugatti is reviving its coachbuilding tradition. In the first decades of its history, the French luxury brand had considerable success with bodies designed in-house under the leadership of Jean Bugatti and installed on existing chassis.
The Divo is being made in a limited series of only 40 vehicles.
The net price for the new Bugatti Divo is €5 million.
Bugatti plans to unveil the Divo as a world premiere on 24 August 2018 on the lawn at the renowned event “The Quail – A Motorsports Gathering“ in California, USA.
Bugatti Prices at Public Auction
Two basically new Bugatti Chirons sold at public auction in recent months with the highest price just over $4 million paid for a Bugatti Chiron at the RM Sotheby’s Paris 2017 sale while nearly $3.8 million was paid for a Chiron at the RM Sotheby’s New York 2017 sale. Such results probably left Bugatti with the conclusion that higher prices for limited edition cars should be attainable.