June 2018: Porsche again increased worldwide car sales during the first half of 2018 with an increase of 3% to a new record high of 130,598 cars delivered.
For German sports car and luxury SUV manufacturer Porsche the positive trend of recent years continues. During the first six months of 2018, Porsche delivered 130,598 vehicles worldwide. Porsche AG exceeded the previous record high from last year by another three per cent, making the first half of 2018 the most successful in the company’s history.
Best-Selling Porsche Car Models in 2018 (Half Year)
Although more than half of all new Porsches sold thus far in 2018 were SUVs, other models also sold well:
- The Panamera enjoyed the strongest percentage growth: By the end of June 2018, Porsche had delivered 20,500 units of the four-door sports car, almost double the figure from the same period of the previous year.
- The 911 also saw double-digit growth with an increase of 28 per cent, amounting to 21,400 vehicle deliveries.
- The highest-volume series continue to be the Macan with 46,600 vehicles delivered and the Cayenne with 28,700 deliveries.
“In the year of our ’70 years of Porsche sports cars’ anniversary, we are especially pleased that our icon, the 911, continues to enjoy a very strong momentum,” said Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “That shows how strong and in demand our brand is.”
China Remained Porsches Strongest Market in 2018 (Half Year)
Porsche sales increased in most major markets during the first half of 2018 but sales were weaker in China, which remained the most-important single-country market for Porsche. China remains the strongest individual market for Porsche with 33,363 vehicles delivered, ahead of the USA (29,421 vehicles).
The decline in deliveries in China by seven per cent is mainly due to the reduction in import tariffs which came into force on July 1, 2018. Since this measure was announced, a significant number of customers have refrained from making purchases.
In its home market of Germany, Porsche saw an increase of eleven per cent in the first half of 2018 and nine per cent in Europe as a whole.
“The political and economic situations in our main markets, especially in China and the USA, are considerable challenges at the moment. In Europe, we are preparing our model range for future emission standards. Due to our positive development in the first six months, we are nevertheless confident that we will reach last year’s high levels this year as well,” said von Platen.
Porsche Sales in Major World Markets in 2018 (First Half)
Porsche new car deliveries in various major market around the world during the first half of 2018 were as follows:
|First Half Year|
|Asia Pacific, Africa & Near East||50.097||48.008||-4%|